GIORDANO x Hello Kitty 40th Anniversary Series

Local fashion brand Giordano just joined the celebration of Hello Kitty’s 40th birthday and set up two neon popup stores with tons of Hello Kitty themed items, including t-shirt, cap, handbag as well as shorts.

I was totally attracted by the huge Hello Kitty board standing in front of the shop the other day and couldn’t resist to step in. If you have followed me on the previous posts, you should notice that Hong Kong has launched plenty of cool celebrations for Kitty’s 40th anniversary this year. And now it’s Giordano’s turn.

Giordano x Hello Kitty 40th Anniversary Series

The popup store was decorated with neon lights and Hello Kitty’s sweetheart Daniel also joined the party.

Giordano Neon Popup Store

Giordano Neon Popup Store

The popup store turned into the playground with athletics tracks.

Giordano x Hello Kitty 40th Anniversary Series

Giordano x Hello Kitty 40th Anniversary Series

This new GIORDANO and Hello Kitty crossover series added SportMix elements into the designs, emphasising positive energy and “Play 4 Keeps” theme. Both male and female dresses were covered.

Giordano x Hello Kitty 40th Anniversary Series

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Giordano x Hello Kitty 40th Anniversary Series

Giordano x Hello Kitty 40th Anniversary Series

Giordano x Hello Kitty 40th Anniversary Series

Giordano x Hello Kitty 40th Anniversary Series

“Arigato Everyone” is the slogan for the 40th Anniversary of Hello Kitty.

Limited caps

Giordano x Hello Kitty 40th Anniversary Series

Giordano x Hello Kitty 40th Anniversary Series

Kitty’s Little Secret

Hong Kong has two GIORDANO x Hello Kitty neon popup stores.

One is in their flagship store in Patrick Manson building Tsim Sha Tsui (Nathan Road NO.74-78). Another one is in PMQ in Central (66 Staunton Street, Hong Kong Island).

Both the popup stores will last till the beginning of August 2014. Don’t miss the chance to meet Hello Kitty there and choose some limited items.